Dalam suatu website ada banyak sekali elemen yang ada seperti home page,menu, gallery, contact form, UI, UX, hosting, domain dan landing page.
Berbicara tentang landing page, bagi Anda yang sudah bergelut lama di bidang website pasti sudah faham mengenai landing page. S
emakin bagus landing page dibuat, maka semakin besar pula tingkat konversi yang akan Anda dapatkan dari website.
Landing page memiliki fungsi utama untuk mengajak pengunjung yang datang melakukan action, nah disinilah sebagai pemilik website.
Anda harus membuat trigger bagi pengunjung website agar melakukan action sesuai dengan apa yang kita inginkan.
Sebelum membahas lebih lanjut, apakah Anda sudah tau apa itu landing page?
Apa Itu Landing Page?
Landing page adalah halaman website yang dibuat dengan tujuan dikunjungi pertama kali oleh pengunjung website.
Ada banyak metode yang biasa digunakan untuk mendatangkan traffic ke landing page seperti organic traffic, optimasi SEO dan paid traffic.
Dalam pembuatan landing page, agar landing page mudah ditemukan oleh pelanggan maka harus mengandung keyword sesuai dengan target.
Dan tentu saja isi materi konten di landing page harus semenarik mungkin agar pengunjung yang datang tertarik dengan produk atau jasa yang Anda tawarkan.
Dalam pembuatannya, ada beberapa tips yang harus anda lakukan untuk meningkatkan konversi landing page.
Tips Membuat Landing Page
Headline Menarik
Jika Anda melihat koran pada halaman depan, pasti akan disajikan tulisan besar yang membuat Anda tertarik untuk membacanya, nah itulah yang dinamakan headline.
Headline adalah serangkaian kata yang mampu menarik perhatian pembaca yang isinya mewakili seluruh isi konten.
Untuk penerapannya dalam landing page headline sangat penting, syarat headline yang bagus adalah ringkas, jelas dan tidak bertele-tele.
Menggunakan Gambar/Video
Pengunaan gambar pada landing page sangat penting dilakukan, ada orang yang meyebutkan bahwa dari satu gambar bisa mewakili seribu kata.
Pengunaan video dalam landing page menurut survey juga meningkatkan konversi sebesar 86%. Jadi agar konversi dari landing page Anda meningkat, wajib ditambahkan pebgunaan gambar dan video
Template features:
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